Positioning. Brand. Intelligence. Growth.

Better marketing decisions.
Clearer priorities.

We bring together marketing strategy, data analysis and measurement. We help you see the whole picture and decide where to put your time and money.

With AI, we are developing a measurement system that shows what works and what to change next.

Strategy before activity.

Before deciding what to do next, understand the question you need to answer. What matters to your customers? What supports your business goals? What does the evidence tell you?

These questions guide the service we are developing at MACO, connecting business priorities with brand, customer experience and measurement.

Data and tools alone are not enough. An organisational culture with shared goals, clear responsibility and a willingness to learn and put change into practice matters just as much.

Four connected disciplines

Positioning & Strategy

 

Understand who you serve, the value you bring and the choices that deserve attention.

Market and competitor insight, positioning, value proposition, messaging and strategic priorities.

 

Brand & Experience

 

Connect what your business promises with what people see, understand and experience.

Brand strategy, visual identity, graphic design, messaging and UX/UI as connected parts of the customer experience.

 

Growth & Measurement

 

Understand what is changing, what the evidence supports and what deserves attention next.

Business objectives, meaningful KPIs, analytics and the connection between marketing activity and business outcomes.

 

Growth & Measurement

Intelligence & AI

 

 

Explore where data, AI and automation can make analysis and everyday work more useful.

Research, insight, reporting and workflows, guided by a clear purpose, practical testing and human judgement.

 

Growth & Measurement

Frequently Asked Questions

What is MACO developing?

A service to help businesses make better-informed marketing decisions: understand what is working, where to focus and how marketing supports business goals. It is currently being built and validated in focused stages.

How do the four disciplines fit together?

Positioning, brand, customer experience and measurement affect one another. These disciplines, together with data and AI, inform the service we are developing.

Who is MACO for?

Our focus is on professional services firms, clinics and tech startups, where trust, a clear value proposition and a consistent customer experience matter.

Can we discuss working together now?

Yes. Contact us with the question you are trying to answer. Any work would have a clearly agreed scope; the new MACO service is still in development and is not presented as a ready-to-use platform.

What role do AI and automation play?

They offer new ways to research, connect information and support analysis. We evaluate them against the task they need to serve. Human judgement and client confidentiality remain essential.

What are you trying to understand?

Tell us about your business and the marketing decision in front of you. We can discuss the context and whether there is a useful next step together.

Location

MACO

Tornimäe 7-117,

10145 Tallinn

Estonia / EU

About MACO

MACO is led by Kristina Kavak, with 25 years of experience in brand and marketing. Her background connects business administration, strategy, brand and graphic design, and UX/UI.

Our approach combines strategic thinking with creativity and a strong sense of visual style.

She began at Saatchi & Saatchi and Taevas, then built her own brand, Knots12, from scratch. Her client work includes TravelSim, MyFlightMD and ReferralRabbitMD.

That hands-on experience, continuous learning and more recent work with AI and automation now inform the development of MACO's service for better marketing decisions.

Based in Tallinn. Working in Estonian and English.