Positioning. Brand. Intelligence. Growth.
Better marketing decisions.
Clearer priorities.
We connect marketing strategy, brand and measurement to help you see the whole picture: what the available evidence shows, what remains unclear and which next steps to consider.
Strategy before activity.
Marketing brings plenty of activity, tools and reports. In a rapidly changing, technology-driven world, it is increasingly difficult to understand what actually needs attention.
Do customers understand the value of your offer? Does marketing support your business goals? Does the available evidence help you decide what to continue and what to change?
Your team knows the business. MACO helps clarify the questions, assess the evidence and consider possible next steps together.
The metrics are improving. Is the business?
An illustrative example.
Brand awareness is growing, marketing is reaching more people and sales opportunities are increasing. Yet profitability is not improving, and customers are not staying.
None of these metrics tells the whole story on its own. The issue may lie in which customers you attract, what you promise or the experience you deliver. The cause may extend beyond marketing.
The approach MACO is developing aims to examine these connections together: what the evidence supports, what remains an assumption and which next step is worth testing. Not simply more measurement, but a better basis for decisions.
Four connected disciplines
Positioning & Strategy
Who does your business create value for, and why should customers choose you? A clear value proposition and understandable messaging give marketing direction.
Brand & Experience
Do your business promise and customer experience support each other? Brand, design and usability shape how people understand and trust your offer.
Growth & Measurement
How do marketing results connect to sales, customer relationships and business goals? We consider metrics together to distinguish what the evidence supports from what still needs investigation.
Intelligence & AI
Where can AI and automation reduce manual work and make information more useful? Technology should serve a clear purpose. People remain responsible for decisions.
Frequently Asked Questions
Let’s talk about your business.
Tell us what you’re working on and where you need support. Let’s explore whether and how we can help.
Location
MACO
Tornimäe 7-117,
10145 Tallinn
Estonia / EU
The experience behind MACO
MACO is led by Kristina Kavak, with 25 years of experience in brand and marketing. Her background combines business administration, marketing strategy, brand and graphic design, and UX/UI.
Her work at Saatchi & Saatchi and Taevas, followed by building her own brand, Knots12, brings together strategic, creative and business-owner perspectives.
Kristina’s strength lies in seeing the bigger picture: connecting goals, people and disciplines to deliver complex projects. Her strategic thinking goes hand in hand with hands-on leadership and accountability.
Building on this experience, we are developing MACO’s measurement and decision-support system. We apply and validate the approach in our own business first, progressively automating workflows once they have been shown to work.
Based in Tallinn. Working in Estonian and English.